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»Background of Forum

Driven by multiple factors with new retail reform, consumption upgrades, value chain optimization, and technological innovation, the transformation of the poultry protein supply chain is forwarding to depth development. In the fields of poultry meat and egg supply in China, although there are still no giant companies, with the deep mergers and acquisitions of leading enterprises, the pattern of poultry companies in China has changed.

From the farm to the table supply chain, everything becomes possible. Costco, the second-largest retailer in the US, spent $400 million to build a 100 million-ton chicken meat processing base in the United States to optimize its value chain for roast chicken and chicken part as food making material,




Wen Jie
Deputy director and researcher
The Institute of Animal Sciences of Chinese Academy of Agricultural Sciences

Wei Xiaoming
Chairman and general manager
Ningxia Xiaoming Agriculture and Animal Husbandry Co., Ltd.

Willem Heemskerk
WPSA’s Foundation for the Promotion of Poultry Science (FPPS).

Liu Shengwang
Deputy director of the Harbin Veterinary Research Institute, Chinese Academy of Agricultural Sciences

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