According to the public data, the global population will jump from 7.2 biillion in 2014 to 9.6 billion in 2050. The global middle class population will increase from 1.8 billion in 2012 to 3.2 billion in 2020. By 2020, the middle class in China will increase from the current 200 million up to 600 million. The ever increasing middle class population, whose purchasing power will continue to grow, will usher in the golden period for consumption, but their consumption attitudes will change and they will be willing to buy quality products.

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