For Chinese poultry industry, this is the worst of times, this is also the best of times. The negative impacts of diseases hadn’t diminished yet, H7N9 cases reappeared and made the whole industry in trouble. Consumers had no confidence in food safety, so the final poultry meat consumption and chicken price was still low. At the same time, land problems and environmental protection pressure became an obstacle. Livestock and Poultry Scale Production Pollution Prevention Regulation implemented on Jan, 1st, 2014 drew higher requirements to the development of poultry industry. Domestic trouble and foreign invasion happened together.

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