Alberto Riva,General Manager of ElancoGreater China (China Mainland, Taiwan and Hong Kong), responsible for animal health operation. Prior to joining Elanco Greater China in 2014, Mr. Riva worked as General Manager of Eli Lilly Israel for three years and during the same period, he also served as a director of the Pharma Israel Board (Association of Multinational Pharmaceutical Companies). Prior to Eli Lilly Israel, Mr. Riva worked as Global Pricing and Access Director of Eli Lilly Corporate based in Indianapolis (US) and as Sales and Marketing leader in different positions of major pharmaceutical companies in Italy. Mr. Riva graduated in Pharmacy from Pavia University, Italy and went on to carry out research at Louis Pasteur University of Strasbourg (France) for two years. He holds post-graduate degrees from INSEAD and Bocconi University.