【Background】

For Chinese poultry industry, this is the worst of times, this is also the best of times.

The negative impacts of diseases hadn’t diminished yet, H7N9 cases reappeared and made the whole industry in trouble. Consumers had no confidence in food safety, so the final poultry meat consumption and chicken price was still low. At the same time, land problems and environmental protection pressure became an obstacle. Livestock and Poultry Scale Production Pollution Prevention Regulation implemented on Jan, 1st, 2014 drew higher requirements to the development of poultry industry. Domestic trouble and foreign invasion happened together. Big international poultry companies with advanced technologies and management have targeted on the huge Chinese market. They entered into Chinese market, and expanded plants. Fragmentation by warlords of Chinese poultry industry became more and more white-hot.

The worst time is also the opportunity for the best. China has a huge population, but per capita cultivated land is less than half of the world’s average. The strategic importance of food safety is increasing. As an important guarantee for food safety, animal husbandry should confront the constant challenge of how to balance feed grains consumption and meat supply, and it’s also an unprecedented chance. “Grain-saving” poultry industry should be the pioneer. The restricts of diseases and environmental protection policy certainly will change the disordered development pattern of Chinese poultry industry. Those non-standard enterprises that can’t follow the tendency of scientific farming and environmental protection would be knocked out of the market. And the leading companies that suffered from disorders would face good opportunities. Big international poultry companies had entered into Chinese market, so “close combat” would be inevitable. But we will also enjoy the win-win cooperation and the carnival of Chinese poultry industry. Chinese poultry companies would go through this baptism of market, and hopefully, we expect they may all among the world’s top 500 in the future.

This is China’s Moment, the focus of world economy and markets. The year 2014 would also be the beginning of Chinese modern agriculture. The government and enterprises had aimed at transforming and improving traditional agriculture. After many years’ leap development of industrial economy, agricultural economy is likely to be the next growing point in China.

As the most developed industry of Chinese animal husbandry, would the poultry industry be still at the top during the modernization? How could we turnaround the situation of consumption stagnation and oversupply? How to grasp the marketing opportunity and development shackles in the next period? International Poultry Forum China 2014 would invite government officials of the Ministry of Agriculture and the Ministry of Environmental Protection, industry experts, and entrepreneur and top managers from leading enterprises to explore these questions, and expect to bring new thoughts and inspirations to industry development.

【Topics】

Topics for discussion:

First Section: Food safety, supervision and development of Chinese poultry industry under the streamline administration and institute decentralization policy

1. The Ministry of Agriculture: Thinking and countermeasures of development of poultry industry

2. Finance organizations: Financial policy of livestock and poultry breeding

3. The Ministry of Environmental Protection: The rigidity and elasticity Environmental protection policy or laws for poultry industry

4. Overseas experiences: The role of government and poultry production associations in the development of poultry industry

Roundtable Discussion:

1. How is Chinese agriculture policy being formed?

2. The function of enterprise alliances to the development of poultry industry

3. Enterprise feedback mechanism and stimulation policy

Second Section: Opportunities and challenges: breakthrough strategies for Chinese poultry industry

We saw big international poultry companies entered into Chinese market and expanded plants, the domestic poultry companies bucked the trend and stick to their career, and big capitalized enterprises outside the industry set foot in poultry industry. All these actions were aimed at the bright future of Chinese poultry industry. But in the current situation of consumption stagnation and oversupply, how could we move faster towards bright future? We should enhance the science education of consumers, develop poultry industry into a pioneering industry with safe and healthy animal protein, and cultivate poultry meat market at home and abroad. We need to plan and cooperation, it’s a heavy task but not a long way.

1. The global development trend of the poultry industry and Chinese market

2. Brazil and Mexico poultry industry development

3. Chinese poultry meat export and the exploration to Asia and Africa market

4. Chinese poultry consumption report

5. Food safety and enterprise responsibility

6. The systematic construction of consumer confidence

7. Scientific breeding and disease prevention and control

8. Brand building and market development strategy of poultry industry

Roundtable discussion:

1. The reasons of foreign investment in China market

2. How to solve the problem of “oversupplied” capacity and enlarge consumer spending?

3. Chinese poultry meat export and the exploration to Asia and Africa market

CBA Roundtable discussion:

1. Strategic plan of CBA

2. The promoting role of CBA to the industry