Born in Veracruz, Mexico of Spanish immigrants, Mr. Ruiz has an undergraduate degree in Nutrition and Food Science from Universidad Iberoamericana in Mexico City and a Master’s degree in Animal Science (Poultry Nutrition) from Cornell University on Ithaca, NY, USA, under the auspices of the Phillips Foundation and the USAID. He has been working for the poultry and feed industries for the last 27 years, holding positions in marketing and technical service in the American Soybean Association, Novus International Inc., National Renderers Association and Wenger Manufacturing, with responsibilities in all Latin America. He has traveled extensively visiting poultry farms and companies, and feed mills, as well as giving presentations. He speaks Spanish, English and Portuguese and has studied Catalan and French. He also has a Diploma degree in English-Spanish Translation and in Terminology, serving also the poultry industry in this area. Based in Mexico City, currently he is Editor of the magazine Industria Avícola, published by WATT Global Media. Industria Avícola is the only magazine in Spanish for the poultry industry, covering all Latin America, with more than 60 years in circulation. He has interviewed and written about several poultry companies in Latin America.