Peter worked since 1978 during 11 years for the Dutch Ministry of Agriculture on Animal Welfare and between 1990 and 2003 for a Dutch Animal Welfare NGO. He was also board member of the Eurogroup for Animals and WSPA, now called WAP. Since 2012 Peter is working in the poultry sector where he is a recognised international expert in animal welfare with almost 38 years of experience both in the (inter)national legislative processes as in the development of market quality driven processes in the industry. Vencomatic Group is from its start over 30 years ago specialised in alternative and innovative, animal friendly stall systems for poultry. As Director Corporate Affairs Peter bears responsibility for the development of worldwide contacts with Governmental organisations, other industrial companies, Environmental and Animal Welfare NGO’s and scientists. He is also responsible for the worldwide introduction and sales of both the Rondeel stall systems for layers and the Patio stall systems for broilers.