Dominic Elfick is International Product Manager for Aviagen. He has over 18 years’ experience in the primary breeding industry. Initially working as a geneticist for Aviagen in Scotland and the USA; he eventually ran the US breeding and testing programs as Director of R&D. In his current role he works closely with R&D and field teams to provide analytical frameworks for tailored Product Improvement Plans; improved understanding and benchmarking of commercial and developmental product performance; and provides recommendations for future product direction. He works mainly in Asia-Pacific; Turkey; Middle East and African regions and is based in Melbourne, Australia.