Mr. Feng Bin, President and Chairman of Sundaily Ecological Foods Co., Ltd.is a Senior Economist with anMBA degree from CEIBS.
     In 2001, Mr. Feng Bin and his team proposed a “revolution” in the egg industry. He founded Sundaily Ecological Foods in Mianyang with other six people with only20,000 Yuan.
     As an entrepreneur with innovative thinking and perspective, Mr. Feng established the business model of“Brand+Standard+Scale”which has become an exemplification for the industry. His exploration of the path of “Internet+Modern Agricultur”made the conventional egg industry prosper through the innovation of products.
     In order to promote the long-term and orderly development of China’s layer industry, and improve the management of domestic automated layer farming,Mr. Feng initiated the Jinding Club in which about ten large-scale animal farming companies participated. Till now, the layer stock of all the Jinding Club members has reached more than twenty million head, making the club the most influential one of its kind in China.
     As a representative and leader of China modern egg industry, Sundaily Foods guarantees the safety of eggs through its own integrated industry chain, and sets up the international SDL standard system with its level higher than the entire industry.