Conference:
July12–13
9:00-18:00
Registration:
July11
14:00–20:00
- Poultry International China - Shanghai LyJa Cultural Media Co. Ltd. Business cooperation:Laura Liu Mob: +86 186 21247655;Lauraliu@lyja-china.com Gordon Zhang Mob: +86 131 62627726;Gordonzhang@lyja-china.com
Reinhard KaeppelManaging Director of IQC; Senior expert for quality in food and agriculture
Dr. Kaeppel’s professional experience and expertise cover the complete supply chain of food, from agricultural production to the final customer. Dr. Kaeppel holds a Ph.D. in Agricultural Science. The major part of his professional career, he spent with McDonald’s. He participated in the development of supply chains in many new markets, and built up Quality Systems and Management in Europe, from the very beginning to a well-established and recognized organization. Dr. Kaeppel was accountable to the European Management for leadership and alignment of Quality Systems, Food Safety and Nutrition in Europe. This included setting and maintaining standards, specifications, and policies from raw materials to the finished products in the restaurants. Other important areas he covered were legal compliance, as well as handling known and emerging food issues. He is one of the founders of the McDonald’s Agricultural Assurance Programme (MAAP), which includes sustainable farm management practices, animal welfare and environmental requirements. He represented McDonald’s in industry associations, like the “Sustainable Agricultural Initiative” (SAI Platform), or the “International Forum for TSE and Food Safety” (TAFS), and was a member of GlobalGap’s Board for the Integrated Farm Assurance Standard.
Organizer:Poultry International China, LyJa Media Support: World's Poultry Science Association, National Poultry Industry Association CAAA, Poultry Branch of Shandong Animal Husbandry Association